- The Polkadot Inter Miami partnership introduces Polkadot as the Global Training Partner, with its logo on team training kits
- This deal includes fan engagement through interactive zones and branding at the Chase Stadium
- The partnership showcases how blockchain technology is making strides in sports sponsorships
Inter Miami, legendary in football before even kicking a ball because of being co-owned by David Beckham, and then legendary again with its player line-up, featuring Lionel Messi, struck gold with a partnership with Polkadot, one of the most important blockchain platforms worldwide. The new deal promises from the appearance of the Polkadot logo on the team’s training jerseys to a series of initiatives to engage fans.
Polkadot’s Logo on Miami Training Gear
The deal provides Polkadot with sizable brand exposure and the chance to connect with the worldwide following of the most important team in Florida.
According to the partnership, Polkadot’s logo will be on all training jerseys donned by the First Team. All players and technical staff will wear the new shirts during official training by the team at the Florida Blue Training Center, on the road, and during warm-up routines before matches.
The new training kit takes its first steps for the warm-up before the match on August 31st against Chicago Fire.
Additionally, Polkadot will have a visible presence both inside and outside Chase Stadium, Inter Miami’s “home,” through LED displays and sideline advertising.
According to the announcement, as the main partner, “Polkadot will engage Inter Miami’s passionate fanbase through interactive activations in fan zones, prominent branding at the training center, and dynamic digital campaigns. And this is just the beginning because, in the coming months, there will be further initiatives.“
In particular, Polkadot—already a sponsor of Conor Daly’s car at the Indy500 and the Official Blockchain Partner of Heroic Esports—describes this collaboration as a significant shift from traditional sponsorship agreements.
A Natural Choice
According to Community Contributor Salvatore Esposito, Polkadot has a governance model that allows each community member to have a say and to oversee all stages of the decision-making process.
This includes “even the largest global marketing initiatives because this approach ensures that every decision reflects the collective vision. Therefore, this partnership demonstrates how decentralized decision-making can influence and shape major global collaborations. When control is entirely in the hands of a community, the possibilities are limitless.“
Additionally, Euan Warren, Vice President of Partnerships at Inter Miami, stated that “this collaboration is a natural choice for the club and will ‘resonate’ with fans globally.”
“Knowing that this team of global soccer superstars like Lionel Messi and Luis Suarez will soon be wearing the brand we love and support on their jerseys is truly exciting,” said Chrissy Hill, CLO and interim COO of Parity Technologies, the main technical contributor to Polkadot.
This partnership is just the latest in what seems to be a real love affair between the world of soccer and cryptocurrencies. Just yesterday, a collaboration between BlockDAG and Borussia Dortmund was announced, while in recent weeks, Milan (with TG.Casino) and Atletico Madrid (with Kraken) also announced significant commercial agreements.
Conclusion
This collaboration between Inter Miami and Polkadot represents a significant step forward in the world of sports sponsorships, combining the passion for soccer with the potential of blockchain technology. With Messi and his teammates wearing the Polkadot logo, we’re eager to see what other surprises this innovative partnership will bring.
