- Strive CEO advises GameStop CEO to deploy Its $4.6B cash reserve into Bitcoin
- Ryan Cohen has confirmed that he has received a letter from Matt Cole with details of the proposal
GameStop CEO Ryan Cohen has confirmed that he has received a letter from Strive CEO Matt Cole. It proposes to deploy GameStop’s $4.6B cash reserve into Bitcoin to strengthen and expand the company’s recovered capital.
Is GameStop’s Bitcoin Purchase Really Coming?
It’s worth noting that this isn’t an actual purchase and it may not happen at all, but GameStop CEO Ryan Cohen has confirmed that he has received a letter from Strive CEO Matt Cole and the arguments in it are quite impressive.

Also, this letter, regardless of further decisions, cannot be ignored, because Strive’s clients hold GME shares in three different ETFs without disclosing the amount, which makes them directly interested in the sustainability and development of the company.
Thus, the letter primarily notes that GameStop has reduced its operating losses over the past two years and has been able to offset those deficits with interest income from the cash generated by the stock offering, stabilizing the company’s balance sheet and making it ready for the next “dynamic strategic steps.”
The likely move is seen as a “negative real return”, while Bitcoin is seen as an inflation hedge in terms of outpacing monetary debasement. This is why Matt Cole recommends investing $4.6B in Bitcoin to strengthen and expand the company’s recovered capital.
Conclusion
We don’t yet know how events will unfold next, and whether GameStop will follow other companies that already include Bitcoin in their reserves. However, if we see a $4.6B Bitcoin purchase, it could have a huge impact on market dynamics, and company stock prices, especially considering how it was with HK Asia Holdings recently.
Whether this impact will be predictable, or whether we should expect additional factors to intervene, we will see later. Be aware and stay tuned to make your trading strategy adaptive and balanced.
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