- Ripple Labs enters 2025 as one of the fastest-growing crypto projects and its token XRP has gained over 360% in value since November
- Ripple’s recent acquisition of Metaco aims to offer crypto-custody services to financial institutions
- Austin King believes Ripple could become the world’s largest tokenization hub for banks
Ripple Labs has been in the spotlight in recent times, entering 2025 as one of the fastest-growing crypto projects in the market.
Its token, XRP, made strides in the latter half of last year, boosting up incredible amounts of value since November, gaining over 360% in value in the meantime. Just today—the asset cemented its bullish favoritism by climbing above the $2.60 mark, reaching its highest value in over 7 years, as highlighted by our latest price prediction.
Nonetheless, Ripple Labs’ altcoin continues to move upward. As of today, the possibility of XRP reaching a new ATH above the previous record of $3.11 in 2018 feels more tangible than ever.
But that raises the question of “what is next for Ripple as a company?” With the XRP boost and the incredible popularization of its brand in recent months, there are a few hypotheses as to what is next in store for the year’s trendiest crypto firm.
Tokenization As a Service
Since 2023, Ripple Labs has been active in the market, which includes acquiring multi-million dollar companies like Metaco, a Swiss crypto custody start-up.
Metaco’s founder who sold the company to Ripple in 2023—Austin King—recently went on Twitter to ponder on what he thinks the crypto giant is working towards as the next step forward. According to a series of posts, King believes Ripple acquired Metaco in order to offer its crypto-custody services to financial institutions.
As of today, Ripple Labs is already working with giants of the industry like HSBC, and reports have arisen of the firm collaborating with up to 80% of Japanese banks.
Austin King believes that once major financial institutions are on board with Ripple’s custody services, the digital asset company will then allow banks to tokenize assets via the XRP Ledger. He emphasized that the newly launched stablecoin RLUSD was likely just the start, and could serve as a “test dummy” to convince the banking sector to use the ledger to to innovate their financial services, making the handling and management of these assets a lot faster and more efficient.
Austin King believes that the company has the possibility of becoming the world’s largest tokenization hub for banks and financial institutions. If these predictions turn out to be true, the sky is the limit for Ripple, which is already one of the most utility-driven crypto firms in the market.
