- Institutional Bitcoin adoption is growing as companies like Méliuz strategically expand their holdings to hedge against inflation and diversify their treasury assets amid global economic uncertainties
- Méliuz’s recent Bitcoin acquisition positioned it as the 64th largest BTC holder among public companies while also becoming the second-largest corporate Bitcoin holder in South America after Mercado Libre
- The Brazilian fintech aims to integrate Bitcoin into its corporate strategy following shareholder approval potentially setting a precedent for broader digital asset adoption among South American enterprises
Arguably, one of the most positive effects of the latest cryptocurrency bull run was the increase in Bitcoin adoption by institutional investors. Led by Michael Saylor’s Strategy (formerly known as ‘Microstrategy’), companies all around the world have been increasing their BTC allocations.
On top of making the digital asset more popular, this trend also reinforces the idea of $BTC as a hedge against inflation. After all, these companies are not solely focused on buying Bitcoin to profit off of their investments—but rather diversifying their treasuries and potentially protecting their funds from sudden economic shocks and currency depreciation.
Companies like Metaplanet have also increased their BTC stake over the last months, highlighting a growing trend among institutions looking to secure assets outside traditional financial markets.
Just recently, Brazilian cashback and discount platform ‘Méliuz’ joined the Bitcoin trend. Recently, the firm announced that it purchased 45,72 BTC for $4.1 million — at an estimated price of $90.296 per Bitcoin.
At the time, the company’s stock (CASH3) traded on the Brazilian market saw a surge of 20% in value. The market also reacted favorably to the announcement, with CASH3 seeing a 9.6% surge over the previous 6 days.
The acquisition positioned Méliuz as the 64th largest Bitcoin holder among public companies. Additionally, the Brazilian firm now holds the second-largest BTC reserves in South America, trailing only the Argentine marketplace Mercado Libre.
Similar to Strategy and Metaplanet — Meliúz plans to continue acquiring BTC continuously to foment its Bitcoin strategy. The Brazilian fintech presented a study on this strategy to its shareholders to vote for.
If successful Meliúz will incorporate Bitcoin acquisition as part of its business strategy, potentially setting a precedent for broader adoption in the South American region.
