- Trump Media & Technology Group launches “Truth.Fi” and “Truth+” to expand into decentralized finance and streaming
- TMTG invests $250 million in Bitcoin, ETFs, and SMAs, signaling a major push into cryptocurrency and fintech
- Trump’s growing crypto ventures raise questions about the intersection of politics and digital assets
Donald Trump’s company “Trump Media & Technology Group” (TMTG) recently announced a groundbreaking development regarding the firm’s advancement into decentralized finance. The firm launched the new fintech venture “Truth.Fi”, on brand with its notorious social media platform “Truth Social”. TMTG also announced a new streaming service “Truth+”.
According to a press release on January 29—TMTG is diversifying its reserves into the digital realm, investing up to $250 million in separately managed accounts, exchange-traded funds, and Bitcoin and similar digital assets. The funds are to be custodied by major American financial institution Charles Schwab.
Since mid-2024, Trump-owned firms have been weighing in heavily on cryptocurrency investments. Firstly, the Trump family launched WorldLibertyFi—focused on decentralized finance (DeFi) and U.S.-pegged stablecoins. Later, on the weekend before taking office, Trump announced the launch of two memecoins inspired by him and his wife, Melania Trump.
The move to invest $250 million in Bitcoin, ETFs, and SMAs serves as another step towards a broader strategy to diversify TMTG’s financial portfolio and strengthen its position in the fintech and cryptocurrency markets.
The fact that the person behind this move is the sitting President of the United States adds another layer of complexity and significance to the development. Arguably, it underscores the growing influence the cryptosphere may hold over traditional politics.
Also, it’s a brief insight into the future outlook of the market. If before Fintech firms had a hard time operating in the U.S. — Trump’s new SEC and new perspective of the cryptocurrency market may offer a more optimistic scenario for DeFi companies to thrive.
Disclaimer: The information provided in this article is for informational and educational purposes only and does not constitute financial, investment, or trading advice. Any actions you take based on the information provided are solely at your own risk. We are not responsible for any financial losses, damages, or consequences resulting from your use of this content. Always conduct your own research and consult a qualified financial advisor before making any investment decisions. Read more
